This ad demonstrates the consistency in power bar print ads. Power bar will usually select any famous athlete who is considered a sponsor of Power bar and who uses Power bars and quotes them on a small little tidbit, which they may have said.
These “celebrity sponsors” are targeted at both male and female athletes and it seems that in this ad power bar is using the celebrity endorsement strategy of advertising, which seems to be working well for them. However in my opinion they are only appealing to just a small fraction of the consumers who may be willing to eat Power bars.
The main overall theme of Power bars campaign seems to be mainly targeted towards male and female athletes and competitors and not just your everyday people who may be simply trying to eat healthy or watch their weight. However it seems that when it comes to bringing in the competitive athlete consumers, that Power bar has the lead in that target market.